For those of you who believe primer isn’t important, look at it this way. You’ve purchased a pigmented shadow before, yes? Yes! Now imagine if you took that pigmented shadow and amped it up a bit. Imagine how much nicer it would look, and how much longer it would last. Not convinced as yet? What if all you needed was $1? The first time I tried this eye primer by E.l.f. Cosmetics was in 2012 — I was a non-believer, until I saw the difference that primer makes. It was one of the things I made sure to pick up on my U.S.A. Mini Haul, because I can’t find it here. This primer isn’t sticky, and it works to enhance both matte and shimmer shadows. I also place a little under my eye to keep my MAC Pro Longwear Concealer from creasing. So at this point you’re probably thinking, “Get to the point! Why should I spend $1 on this?”. Try this primer simply because it is far from breaking the bank, and it actually does prolong the wear of your shadow, keep concealer from creasing, and glides on smoothly.