The Sephora Collection

For some reason we equate private label brands to inferior quality — but why is that? I’ve always wondered. I’m guilty of it (quite guilty actually), when I enter a retailer I pay very little attention to the products being offered by the in-house brand. Well except for the President’s Choice (one of Loblaw’s private labels) chocolate chip cookies…but this is another story, for another day.

Sephora Collection Mono Eyeshadow


The silver shade is Diamonds Are Forever, and the grey shade – described on Sephora’s website as “silvery dark grey shimmer” is called Catherine 03. I’m not the biggest fan of the silver shade but it could definitely be incorporated when doing a smokey look or something a bit more avant garde.


For their anniversary promotion in Fal 2013, if you purchased any item by the Sephora Collection ($2 sharpeners included) you’d receive a palette as well as 2 free eye shadows by the brand.



I had swatched the Colourful Mono Eyeshadows numerous times in Sephora, but I couldn’t justify spending over 10CDN on them. However, they’re impressive with or without a primer and the longevity is something to talk about. 



The eyeliners are just as impressive. The color payoff is quite nice, and they last pretty long on the waterline — unlike Urban Decay’s Perversion which didn’t stay on for more than about 2 hours when I tried it. The liners are about 12CDN each, but for the holidays they sometimes have special sets in which you can get about 4 for a really good price. 


From top to bottom: Black Lace (matte), Sailor Suit (glitter), Tiramisu (matte), Summer Cruise (shimmer), and Diamonds Are Forever (shimmer)


The palette is able to hold 3 shadows by the Sephora Collection, and since they’re magnetic you don’t have to worry about them falling out.

Did you remember to check out my post on MAC’s Mineralize Blush in Love Joy? And while you’re at it, have a quick look at Makeup for Green Eyes 

MAC Mineralize Blush in Lovejoy

MAC Mineralize Blush in Lovejoy





2 thoughts on “The Sephora Collection

  1. I think Sephora Collection is really underrated! I love their waterproof brow pencil (it is a dupe for the Anastasia one) and it really does stay in place. I should really try more things from there! But I agree with you, I find it hard to justify spending $10 on something that is not a name brand.


    • Yes! Omg! I tried the lipstick in store about a month ago, and that was impressive. I saw the waterproof brow pencil, and my only issue is that one end isn’t a spoolie-type brush lol. Yeah cause then I was like “okay if I’m gonna have to spend about $13/14 on this shadow…I might as well go to MAC and get a pan refill”


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